Trinity supporters can pay what they like for a season ticket next season – and one has decided to fork out £5,000.
The club’s new ‘#inittogether’ season ticket scheme will allow fans to decide what they can afford to pay to watch 21 home league games at the Martin and Co Arena.
A minimum fee for an adult ticket has been set at £120, which is £75 cheaper than the 2014/15 season ticket price.
Concessions will be asked to pay at least £90 for their season ticket, and under 16s will pay £40 – less than £2 per match.
Chairman Richard Kane believes the scheme will appeal to fans struggling financially, and allow those a little more well off to buy into their football club’s desire to grow.
And an anonymous £5,000 donation made to the club this week is validation of their methods, he says.
“We sold a very small amount of season tickets last year and we needed to do something,” he said.
“With our plans to grow the club we needed to look at ways of bringing in extra revenue, and while this is a risk, I think it will do well.”
“We’re hoping people will pay above the minimum fee if they can afford it, and some will pay the minimum.”
“Some supporters asked about buying tickets for 10 games instead of a full season ticket, but at these prices I think this caters for them.”
“We’ve started to sell them, and we’ve had a significant donation already and I think that shows that fans are getting behind the good work we’re trying to do to move the club forward and keep it on a solid financial footing.”
Trinity’s Conference North rivals North Ferriby United hit the headlines in the past week, as their financial backers look to offload the FA Trophy winners.
Gainsborough, previously owned by Peter Swann, know all too well the uncertainty that accompanies the departure of a club owner, and Kane is determined to ensure his club remains self sufficient.
“When I came in as chairman I said it’s not about throwing money at it, it’s about sustainability and moving forward,” he said.
“I think we can achieve results doing it this way, and if you look at some of the clubs that spent big last year, they weren’t that far ahead of us.”
“If you get a community feel around the club, with the players buying in, it makes a massive difference.”
“And with a couple of extra signings we’re hoping to make, I’m looking for a top 10 finish next year.”
Details of Trinity’s season ticket scheme can be found on the club’s website.
The club are hosting a charity football match on Saturday at 1pm, with staff, including manager Steve Housham, taking on sponsors.
Entry to the ground will cost £3 for adults, with all proceeds going to a testicular cancer charity.