Gainsborough Trinity’s ‘pay what you like’ season ticket scheme is a roaring success, according to chairman Richard Kane.
The Holy Blues have sold as many season tickets as they did last season, with the majority of buyers paying more than the mimimum fee set by the club.
A proactive early summer selling blitz has allowed the club to clear bills that would normally have to be paid in installments.
Kane revealed: “We’re flying, we’re up to as many as we sold last year and it’s only the first week in June.”
“This time last year we hadn’t sold a ticket, so we’ve had a massive response.”
“About 60 per cent of people are paying more than the minimum price, while some can only afford to pay that, and that’s why we set up this scheme.”
One of the club’s summer successes has been making it easier than ever for fans to get hold of a season ticket.
The chairman said: “We wrote to the season ticket holders, sent them a stamped, addressed envelope and just asked them to fill in a form, and send their cheque with it.”
“That’s been a big win for us, because people haven’t had to use a photo and come down into the town to apply for a ticket.”
“I’m confident that we’ll get at least 25 to 30 per cent more season ticket holders than last year, I’m very optimistic.”
What the influx of season ticket money has meant for Trinity is a lack of summer stress over running costs.
“We always struggle out of season,” said Kane.
“We’ve had to reseed the pitch and order the kits and we couldn’t normally pay for things like that straight off, we’d have no money so it would have to be in installments.”
“But we’ve been able to do it all already because of the money coming in.”
Gainsborough have managed to maintain some momentum over the summer thanks to big name signings like Nathan Jarman, and Kane hopes to have more news for the supporters soon.
“We’re still on the lookout for a new striker and we’re talking to two at the minute,” he said.
“I’m hoping for a top 10 finish next year, we don’t want to be scrambling around at the bottom.”