Gainsborough Trinity have announced a new ‘partnership’ with national leisure company Everyone Active.
Everyone Active, who manage West Lindsey Leisure Centre, will become a sponsor of the National League North side, with advertising at the Martin and Co Arena.
The two parties will also work together on community projects.
And Blues season ticket holders will get access to discounted memberships and promotional activities at the leisure centre.
Kerry O’ Neill, Everyone Active contract manager, said: “We are delighted to be partnering with Gainsborough Trinity.
“Everyone Active prides itself on being a community focused company, so we were only too happy to support a much loved local club.
“We’re looking forward to working with the club and helping to engage more local people in sports and activity.”
Richard Kane, Trinity chairman added: “We are working hard to engage the local community and working closely with the largest leisure facility in Gainsborough is excellent for club and the larger Gainsborough community.”
Trinity have recently been awarded Linca FA money to recruit a Community Officer, who will support the community events in and around the local region.
Damon Parkinson has taken on the role.