THE owner of a Blyton ice cream business has spoken of his anger after being told to take down an advertising sign from his property.
Warwick Cook said he was furious to receive a letter from West Lindsey Council last week informing him to remove the banner-style advertisement from Blyton Ice Cream Parlour and Café.
The letter threatens him with court action if he doesn’t remove the sign by 20th September.
Said Mr Cook: “I have only just come down from orbit about this.”
“It annoys me that West Lindsey Council say they are helping small businesses but anything like this doesn’t help us at all.”
He added: “If we can’t advertise our business and what we are doing then what is the point?”
“If we were encouraged instead of threatened then it would help us to survive, and we could even think about employing more people.”
Mr Cook said the two advertising signs – one on the premises and one nearer the road side – have been up for the past two months.
“There are plenty of businesses who have signs in the village, including A-boards on the foothpath, so I can’t understand why it is suddenly a problem.”
“The letter they sent reads ‘West Lindsey Council – Making A Difference’ – well, they are making a difference, and not a good one.”
“They are strangling small businesses with this kind of action and I am furious about it.”
The letter, signed by senior planning enforcement officer for director of strategy and regeneration Heather Kelly, states: “The sign does not have the required Advertisement Regulations Consent and in the view of the Area Planning Officer would be unlikely to receive consent in its present form.”
West Lindsey Council development services manager Mark Sturgess said the action was taken after complaints about the increase in number of signs in the village.
“West Lindsey Council appreciates the need for small businesses to have some form of advertising and we have raised no objection to the previously erected board sign near the entrance,” he said.
“We have however received complaints about the increase in the number of signs and their impact on the street scene.”
He added: “If Mr Cook feels the need for additional signage we are happy to discuss this in more detail specifically in relation to suitable design and positioning.”