A new survey has revealed that an estimated £4 million is pumped into Lincolnshire’s economy every year thanks to the Lincolnshire Show.
Undertaken in conjunction with the University of Lincoln, the survey quizzed Show visitors on how much they spend on accommodation, travel, food and drink, shopping and other local attractions when attending the two day event in June.
It is expected that £4,372,500 is spent in the county during the Lincolnshire Show, which this year took place on June 22 and 23. The survey consisted of face-to-face interviews, online submissions and was circulated via E-bulletins and social media.
Jayne Southall, CEO of the Lincolnshire Showground, said: “This is the first year that we have adapted our annual survey to find out how much the Lincolnshire Show generates for the local economy and the impact it has on visitor spend each year.
“The Show is such an integral part of not only our busy calendar of events but also the county’s.
“We know that our exhibitors, farmers, and supporters all look forward to its return each year.
“These survey results give us a real insight into how much of an economic impact it has in Lincolnshire and further supports the importance and continuation of county shows across the country.”
Based on 1,176 respondents, the survey revealed that those visitors spent £4,617 on accommodation, £1,216 on visiting other local attractions, £12,547 on food and drink; with travel forming a large part of visitor spend at £15,750.
The Lincolnshire Show attracts around 60,000 visitors each year across two days. The Lincolnshire Show returns in 2017 on June 21 and 22.