Popular cafe is up for top accolade

Staff at Emmalooos in Gainsborough G110806-3a
Staff at Emmalooos in Gainsborough G110806-3a

A POPULAR and renowned town centre cafe has been nominated for this year’s Gainsborough Business Awards.

Once again, The Gainsborough Standard is sponsoring the Best Customer Service Award at this year’s bash – and now we can reveal the first of the shortlisted nominees.

Emaloos on Market Street, Gainsborough, is a very popular cafe – well known for its friendly and relaxed atmosphere.

Owner and manager Matthew Lonsdale said he was delighted that Emaloos had been nominated and that it was an accurate reflection of the effort made his staff.

“This is brilliant,” said Matthew. “Good cusomter service is one of those things that we pride ourselves on.”

“We try to look after our customers and it’s nice that people have recognised that.”

He continued: “What we do here, is offer a professional service that’s also friendly. We try to get to know our customers - they are our bread and butter.”

Matthew bought the cafe just over one year ago, and says he has strived to create a a unique dining experience for all visitors.

“One of the things I’ve always loved about this place is the atmosphere,” he said. “Sometimes it feels like you’re in your front room – everybody talks to each other and gets along really well.”

He went on: “I encourage our staff to get out there and get friendly with our customers.”

“It’s one thing to offer great coffee and food, but we also want people to enjoy the experience.”

“In life at the moment there’s just so much pressure, and if you want a cup of coffee at home then the phone might start ringing or you’d worry about having to do the ironing or whatever and you can’t relax, but here a table is yours for as long as you want it – there’s no pressure.”

He added: “If you look after someone and they like it, then they will tell their friends and come back.”

So much so, that Emaloo’s has become popular with a wide range of people.

“We have all generations coming in,” he said. “The older folk like the simple things like when you open a door for them and everyone seems to like how we offer a friendly hello but we’re never intrusive.”

Matthew added: “If you’re spending your hard-earned money here then you don’t want to be served by someone sour-faced and rude – manners cost nothing.”

“I’d like to say thank you very much to all of our customers and those who nominated us – it really is appreciated and it’s nice to know that people have enjoyed what they received here.”

Emaloo’s was nominated by regular customer Mrs Alsmithson who praised the cafe for its “excellent owner, very caring owner, great staff and good food.”

The Gainsborough Business Awards 2011 will be a black tie dinner at the White Heather at Caenby Corner, near Gainsborough.

The event will take place on Thursday 15th September at 7pm.

For more information on the awards and all other categories, visit www.gainsboroughbusinessawards.com.