Fifteen new jobs have been created by the launch of a new Superdrug store in Gainsborough.
The store, which supplies health and beauty products, toiletries and luxury fragrances, opened at Marshall's Yard on Friday morning in a unit previously occupied by Chic and Clarks.
Superdrug's former Market Place store is currently being re-branded as Savers and will open later in the month.
Kim Garbutt, Gainsborough Store Manager, said: “We are delighted to be opening our new store to customers in Lincolnshire.
"The store is a great addition to the area and will offer a wide selection of our unique mix of beauty, health and fragrances which is great in the lead up to Christmas shopping."
The store at Marshall's Yard also features a brand-new beauty studio offering a brow & lash bar, plus a nail bar.
“The addition of the brow & lash bar and nail bar means we will be able to offer our customers a variety of top beauty treatments at affordable prices. We hope our customers love the new store," Ms Garbutt added.
Centre manager for Marshall's Yard, Alison Hall, said: "We are delighted to welcome Superdrug to the centre. The new store looks great and is a fantastic addition to the line up here at the yard."