Cinema defends higher prices

Savoy Cinema opening in Worksop  (w120323-3d)
Savoy Cinema opening in Worksop (w120323-3d)
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WORKSOP film-goers have spoken out about the prices at the local Savoy Cinema - but the venue say that they’re justified due to their ‘state of the art’ facilities.

Concerns were raised that prices at the Worksop Savoy were significantly higher than those at the Nottingham branch of the cinema.

Worksop’s Savoy Cinema charge an extra £1.80 for adults, an extra £6 for families and £2.45 more for kids, seniors and students than the Savoy in Nottingham.

Reader Alex Widdowson said: “I think its wrong. I accept that it’s a cheaper cinema than others and we are privileged to have one now, but it is obvious to anyone walking around Worksop that the town is slowly becoming a dinosaur with more and more shops closing. It’s very sad and is getting worse. The town hasn’t any money, so the Savoy should reflect this with their prices.”

Emma Withell however, disagreed. “Personally, I don’t think it’s that badly priced,” she said.

“Especially as you save money on travel and parking.”

Managing Director for Savoy Cinemas Ltd. James Collington responded: “The Savoy Cinema in Worksop is a state-of-the-art multiplex cinema which required a £3 million investment to facilitate construction and fit out. The quality is at least as good as at competitor sites.”

He continued: “The cinema has a vast number of additional facilities when compared to the Nottingham cinema, all which are expected by cinema-going customers these days. Such additional facilities are not part of the Nottingham city centre site due to its age and construction.”

He added: “The Nottingham site consequently did not require the same level of investment and can be sustained on a lower pricing model.”

Savoy claim that Worksop’s extra facilities require higher ticket prices to maintain. These added facilities include a town centre location with free parking for customers, full air-conditioning throughout the building, full digital 3D projection equipment, Dolby digital 7.1 sound systems, high back multiplex seating, full disabled access to all six screens, audio description systems for blind patrons, soft subtitling for deaf customers and a large foyer with a cafe.

Mr Collington added: “The introduction of Kids Club every weekend and Silver Screen Club every Wednesday has proved hugely popular and we are confident that, in Worksop, we are delivering a first-class cinema experience that the entire community is able to enjoy.”