In the last 12 months the Humberside Fire and Rescue Service has attended over 400 road traffic collisions on the regions roads. In a bid to reduce the number incidents, the Service will deliver five days of road safety activities to support Brake Road Safety Week (November 17–23).
Louise Marritt, Road Safety Team Leader at Humberside Fire Service, said: “We are always looking at ways to encourage safer behaviour amongst road users. Brake Road Safety Week is one of the UK’s biggest road safety initiatives, involving thousands of schools, organisations and community groups each year. It is a great opportunity to raise awareness about the part we can all play in preventing tragedies and making our roads safer.”
The key message for this year’s campaign is to ‘Look out for each other’ and asks everyone to put safety first and be considerate to one another, encouraging people on foot and bike to make sure they can be seen, especially during the darker winter nights.
“Working closely with our partners, we have a full timetable of education, awareness and interventions planned throughout the week. We will be incorporating this year’s theme of ‘Look out for each other’ into our core road safety activities, helping us to achieve our primary goal of reducing the amount of people that are killed or seriously injured on our regions roads,” Louise said.
During the week the team will deliver ‘drive4life’ presentations to highlight the dangers associated with drink and drunk driving, using mobiles whilst driving and the impact speeding can have.
“We will have the icar at some of our sessions, this is a custom built car that has a crash simulator inside. This gives students a thought provoking experience as it simulates what could happen in a collision. As the sessions are interactive and the students who take part always engage with this style of delivery.”