Gainsborough Trinity Football Club is working with a host of local businesses on a scheme that will see supporters able to get free match tickets.
Customers using the services of certain traders will qualify for complimentary tickets, while the club will get 10 per cent of the value of the sale.
The club’s commercial director John Myskiw said he hoped the move would encourage people to spend their money with local business.
“We came up with the idea after trying to think of a way to get local businesses involved with the club,” he said.
“I am a firm believer that we need to do more to support our community and our local businesses. This is our way of helping regenerate the business community here in the town and benefit our customers too.”
Barry Owen, who runs the BWO Motor Company on North Street, is one of the founder members of the scheme.
He said: “I’ve signed up for the scheme as the money simply isn’t in the club anymore. I want to see the club thrive, not just survive, and this is a way that we can help out.”
Libby Clarke, managing director of local driving school Libby Clarke Ltd, said the businesses were keen to help.
She added: “Although individually none of the companies involved have the financial clout of Peter Swann, we all have Gainsborough Trinity at heart and want to help out. This scheme allows us to give something to the club but also the fans.
At Gainsborough Physiotherapy Clinic after five visits customers can claim for one ticket and people taking out business or liability insurance with Swinton Insurance can claim two tickets.
Anyone who books 10 hours or more with Libby Clarke Driving Instructors will receive one ticket, or two tickets for booking on the fixed price course.
Two tickets are available from DDM financial advisor for anyone setting up mortgages, pensions, or saving plans when their plan is accepted.
In the first year, use Wright Vigar for any accounts work and claim two tickets and have any windscreen replaced or chip repaired at Screensaver to claim a free ticket.
A free ticket is also available to anyone who has a service and MOT at BWO Motor Company and people who contract I Longstaffe PVC-u Systems to do joinery or window fitting.
Businesses wanting to get involved should call 07977751549 or email firstname.lastname@example.org