Almost 3,000 jobs are to be lost from Clinton Cards, which collapsed into administration last week.
Zolfo Cooper, administrator to Clintons, said that it would close 350 of the chain’s 784 UK stores.
The entire Birthdays chain will close, in a move that will see the brand leave the high street, as well as about 200 Clinton Cards stores, which together employ about 2,800 full and part-time staff.
Closing down signs appeared last week at the Birthdays store in Marshall’s Yard, Gainsborough.
But the future of the Clinton Cards shop in Silver Street remains uncertain.
Zolfo Cooper said it made the decision after it had ‘become clear that the business is burdened with an untenable retail estate’.
Closures will begin next week, and continue into June - full announcements on which stores will be affected are expected to be made by today, Monday.
Check back here for more details about how the Gainsborough stores will be affected.